Band Promo Checklist


Afton has some great ideas on marketing your band as well as information on standard professional practices.



This site is awesome! I recommend it to every band that wants pro marketing tools and in depth progress tracking methods.



Mozes is a great way to connect personally with Fan's through SMS Text Messaging!




If you want to mass market your band on myspace you have to have this program!



The Grafix Lab not only designs great promo materials, they will print your design for way less than anyone. They will beat any other offer on flier/poster printing.



Indie On The Move is a Great Touring Resource, use it when you're ready!



Here are just a few ideas that might help you to
promote your gig:

1. Don't rely on anyone but your self or someone you
   are paying to do these things.
   Do not assume that the
   other bands are going to do these things for
   themselves much less you.
   
2. Make a flier of the event.
   Preferably both a paper flyer and internet/email flyer.
   
3. A flier should include All bands playing the event.
   As well as, mp3 links to each of the bands (most bands
   can be found on myspace or purevolume).
   You should also include the Date, time, ticket price
   and where the event will take place (The Muse/kung fu
   coffee,835 4th Ave. S., #615-251-0190).
   When choosing a theme and artwork use your imagination:
   
   • What would you want to see?
   • What will attract your fan's attention with only a brief glance?
4. Make the fliers count!
   Don't give your fliers to
   people that you know are going to throw them away. Let
   them know that there is valuable info on this and they
   should listen to the mp3 links on the flier when they
   get home.
   
5. Place your fliers in places you know people will
   take them i.e.:Record Stores, Coffee Shops, Schools,
   Bulletin Boards, in the same area as free newspapers
   or even in between paper towel's so when they come out
   of the dispenser a flier drops out too. You get the
   point. Hey, if you have a good promo idea you should
   try it, see if it works.
   
6. If you have the money hand out samplers with your
   music on them with your fliers (even if they don't
   come to that show, your still building fans).
   
7. Myspace is another good place to put fliers! But it
   shouldn't be the only place you put fliers (see #6).
   Make your flier your default pic. Also send out
   bulletins
   and make comments with your flier.
   
   The code to place an
   image is : < img src ="fill in your image URL here" >
   
   
8. Contact your local media!
   Below are some links to
   places who will list your event (in Nashville).
   Make sure to include all the info you should have on your
   flier When contacting the media, you should remember
   that they love information, but don't go overboard.
   Dig up a few positive lines for each band on the show
   (including your own) or be creative and make up
   something both accurate and snazzy.
   Your thinking 'why should I do all this for other
   bands'.
   Well you never know how many people may know one of
   these
   other bands and not yours yet. The goal is to get as
   many
   people to your show as you can. Collectively, a full
   bill
   can draw people who have never heard of you.
   

Local Contacts Include:

• Nashville Scene
  2120 Eighth Ave. S.
  Nashville, TN 37204-2204
  email listings : listings©nashvillescene.com
• 102.9 the Buzz
  email listings : Doogie©1029TheBuzz.com
• 96.3 JACK-FM WCJK
  504 Rosedale Ave.
  Nashville, TN 37211 :
  http://www.oldies963.com/community/communitycalendar.asp
• WRVU Nashville
  Nashville, TN 37235
  email listings : wrvu-events©vanderbilt.edu
• Nashville Rage
  1100 Broadway
  Nashville, TN 37203
  email listings : listings©nashvillerage.com
• WMTS 88.3
  email listings : jessica©wmtsradio.com and
  
  slflash©mtsu.edu
• Nashville Shows.org:
  shows@nashvilleshows.org
• Nativenashville.com:
  nativenashville@nativenashville.com

More Information Links:

• Terry Johnson's 'Pre-show checklist'
• ULTRAZINE
• Independent Alliance of Music
• DIY Publicity Materials (Music Media Network)
• The Band Agency: thebandagency.com/advice/demo-firstdemopack.html
• Music Business Secrets Revealed
• The Best Band in Town
• HOW TO EFFECTIVELY PROMOTE YOUR BANDS GIGS IN
  BOSTON (and in other markets)